Rines, The best of marketing. Volume 1. Products and Policies; Volume 2. People
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Rines, Michael J. (Ed.): The best of marketing. Volume 1. Products and Policies; Volume 2. People and Practises. London, Leviathan, 1975. 253; 254 S., 2 Bde., Ln., OU. etw. berieben, NaV.
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